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  • Writer's pictureNewLook Social Marketing

INSTAGRAM: Changes In Follower Number

Updated: Apr 17

One day you open your Instagram account and see that your followers number dropped. Why does it happen?

Upset woman with the computer
Don't be frustrated if your followers number declined

One of my client has been feeling frustrated because for the past month her follower count was changing every other day (plus - minus 20 followers A DAY, sometimes plus - minus 50). For the small business this number is noticeable so she was not happy.

No matter what industry you are in, it is important to have an Instagram account

Instagram is a great free marketing tool: Everyone uses Instagram: large, well-known companies, as well as small shops and entrepreneurs.

And if you don’t know what to post – just let an online marketing professional do this work for you.

But fluctuations in your follower number are normal!

Why? Often it is a result of the 'follow/unfollow' game that many people choose to play.

Here's how it works: an individual follows you, waits until you follow back, then unfollows you. The

"unfollow" can happen day, days, or sometimes weeks later.

While this strategy may work for some businesses to grow their audience, those followers most likely won't turn into your customers. So... not a big loss for you!

Don't waste your time to be upset!

How to navigate on Instagram by NewLook Social Marketing
Modern Social Media

Instagram is very important for SEO

Over 500 million people use IG on a daily basis. Yes, this number is impressive! You are really missing out if you don't use this platform for your business.


  • 72% of Instagram users reported purchasing products through Instagram at least once;

  • Engagement on Instagram is 10 times higher than on Facebook;

  • Over 500 million people use Instagram platform on a daily basis.

Instagram Tips
NewLook Social Marketing Website, SEO, SMM

1 Comment

Apr 16

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