top of page
  • Writer's pictureNewLook Social Marketing

Why Instagram is Important For Business

Updated: Mar 25

No matter what industry you're in, you should use Instagram as a business


There are more than 200 million Instagram business accounts and more than 7 billion was spent for Instagram advertising last year. These impressive numbers are the best proof that businesses invest serious money in this social platform.

However, I have met some business owners who believe they have nothing to post and therefore they do not have an account on Instagram. “I run a dry cleaner, what would I post? No one follows dry cleaners!” – one of my clients said. 

He is wrong. 

No matter what industry you are in, it is important to have an Instagram account 

Instagram is a great free marketing tool: Everyone uses Instagram: large, well-known companies, as well as small shops and entrepreneurs.

And if you don’t know what to post – just let an online marketing professional do this work for you. 

What to post? 

Want to know a secret? In reality, people do not care about your product – they want value, knowledge, insight, entertainment – oh yes! – education.

With some creativity and strategic planning, there is plenty you can post!

However, even if you don’t plan to be incredibly active on Instagram, it’s still a good idea to create an account that at least has your business name, contact information, and a few posts to showcase your brand, products, or services. 

Instagram is very important for SEO

Over 500 million people use the Instagram platform on a daily basis.

Just think about this: You don’t want that search to come up empty – or, even worse, lead potential clients to a competitor.

For example, you have provided an exceptional service, or a customer is incredibly happy with your product they just bought from you. They can share a story on Instagram, or post a picture with your product and write positive feedback. 

If you have an online shop, your Instagram photos and videos can be linked directly to your website/online store. Instagram is a great social channel where you can drive traffic back to your site!

Infographics, short videos, good quality pictures, and any other content you post on your Instagram account will increase your number of website visitors. 

When it comes to the search engine optimization (SEO) for your company name, having an Instagram account is VERY IMPORTANT.

Over 500 million people use the Instagram platform on a daily basis. Maintain a routine of at least two posts per week to raise brand awareness and grow your follower base.



  • 72% of Instagram users reported purchasing products through Instagram at least once;

  • Instagram has a cleaner feed versus a clattered Facebook feed;

  • Engagement on Instagram is 10 times higher than on Facebook;

  • Over 500 million people use the Instagram platform on a daily basis.


bottom of page