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  • Writer's pictureNewLook Social Marketing

The Benefits of Using Social Media for Your Business

Updated: Mar 26

These days almost every company use popular social platforms. Even the most famous, oldest brands have created an account and are actively present on Instagram, Facebook, and TikTok. Why?





Advertising on popular social platforms such as Instagram, Facebook or TikTok are very important. It brings your business to a different level and give it a new voice.


The Ultimate Goal


Do you already have in mind what you will be posting on your Instagram or Facebook? Whether you prefer a trendy postcard look or you’re going for a more classical style - there’s a stunning layout for everyone.

According to HubSpot’s Social Media Marketing: The Ultimate Guide,” companies use organic social media marketing to:

· Increase brand awareness

· Generate leads and increase conversions

· Develop and nurture relationships with customers

· Learn from competitors.

The combination of advertising, or paid social media marketing, and organic social media outreach evolved into the digital marketing specialty known as social media marketing.


Create Relevant Content


You’ll be posting loads of engaging content, so be sure to know your targeting group and also your audience. On Instagram use Stories - they have more views and let you make an original, unique short videos about your store or product. TikTok is huge these days, and it is a mistake to think of it as a platform for teenagers or very young people only. First of all, TikTok developed to so much more than just a platform with fun videos! Add a catchy title, a brief description and a beautiful image, create a video using TikTok tools and viola - you and your business are now being viewed by hundreds and thousands of people who would never known you otherwise. You can also add tags (#vacation #carrental #jewelrystore) throughout your posts to reach more people, and help readers search for relevant content. Using hashtags can expand your post reach and help people find the content that matters to them. Go ahead, #hashtagaway.



Instagram post example
Post bright, colorful and interesting photos on Facebook and Instagram. Beautiful pictures always attract attention and will make your feed bright and lively


Stun Your Followers


Be original, show off your style, and tell your story.”

Social media platforms gives your company a voice, so let your business’ personality shine through. Are you a creative agency? Go wild with original blog posts about recent projects, cool inspirational ideas, or what your company culture is like. Add images, and videos to really spice it up, and pepper it with slang to keep readers interested. Are you a programmer? Stay on the more technical side by offering weekly tips, tricks, and hacks that show off your knowledge of the industry. No matter what type of business you have, one thing is for sure - social media give your business the opportunity to be heard in a different and unconventional way.



Instagram post example
Choose contrast colors for your posts and the right background



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